June 22–28 versus July 13–19. The early window contains only three observed collection days, June 26–28, so rate movements are directional rather than fully like-for-like.
Ferndesk · June 23–July 20, 2026
AI visibility improved. Search reach grew, but click efficiency slipped.
Ferndesk strengthened its presence and citation rate in monitored AI answers. Organic impressions also grew versus the full preceding period, but clicks, CTR and average position weakened slightly—making conversion of search reach the central priority for the next cycle.
Latest competitive position
Jul 13–19
AI answer coverage by brand
Zendesk
57.7%
Document360
46.8%
Intercom
42.6%
Help Scout
36.5%
Freshdesk
34.9%
GitBook
30.2%
Mintlify
20.8%
FerndeskYOU
17.8%
Ferndesk appears in 17.8% of the latest sampled answers. The gain is meaningful, but Zendesk still appears in more than half of monitored answers.
AI visibility
17.8%
+5.4 pp vs June 22–28
Share of sampled answers mentioning Ferndesk.
AI citation rate
26.6%
+9.5 pp vs June 22–28
Share of sampled answers containing a Ferndesk citation.
Search impressions
1.26M
+28.8% vs previous 25 days
June 23 through the latest available GSC date.
Search clicks
1,330
−6.2% vs previous 25 days
Reach grew faster than click-through efficiency.
June 23–July 17 versus the immediately preceding equal-length period, May 29–June 22. Both contain 25 complete GSC days.
AI visibility
AI visibility improved across every provider, with the strongest citation lift in Google AI Overviews.
Ferndesk appeared in more answers, earned citations more often and held slightly more share of voice. Because the June 22–28 baseline contains only three observed collection days, the rate comparison is useful directionally but should not be treated as a complete seven-day trend.
Equal-window comparison
Jun 22–28 → Jul 13–19
Core AI metrics
Visibility17.8%from 12.4% · +5.4 pp
Citation rate26.6%from 17.1% · +9.5 pp
Share of voice2.42%from 2.34% · +0.09 pp
Provider performance
Growth gap
Momentum is uneven across answer engines.
Google AI Overviews improved from 19.6% to 28.4% visibility. ChatGPT rose from 2.6% to 10.6%, Gemini from 21.0% to 24.3%, and Perplexity from 5.7% to 8.6%.
Google AIO28.4%
Gemini24.3%
ChatGPT10.6%
Ferndesk mention coverage
0–30%
Visibility by provider
ChatGPT
+8.0 pp
Citation rate: 14.8% → 23.4%
Gemini
+3.3 pp
Citation rate: 18.0% → 22.9%
Google AI Overviews
+8.8 pp
Citation rate: 22.3% → 37.9%
Perplexity
+2.9 pp
Citation rate: 13.1% → 22.9%
Citation authority
Close the gap
Ferndesk is the second-most widely cited parent domain in the monitored answer set.
After consolidating subdomains, Zendesk appeared as a cited source in 403 sampled answers with 859 citation records. Ferndesk ranked second, appearing in 366 answers with 426 citation records.
What we will do
Protect the Ferndesk URLs already earning citations, then target prompts where the consolidated Zendesk domain family is cited and Ferndesk is absent.
| Parent domain | Answers citing domain | Citation records |
|---|---|---|
| 01zendesk.com | 403 | 859 |
| 02ferndesk.com | 366 | 426 |
| 03reddit.com | 264 | 308 |
| 04featurebase.app | 237 | 281 |
| 05happysupport.ai | 220 | 260 |
| 06youtube.com | 186 | 294 |
Organic search
Search reach grew 28.8%, but clicks slipped 6.2% versus the full preceding period.
Across equal 25-day windows, impressions increased from 976.6k to 1.26M. Clicks fell from 1,418 to 1,330, CTR declined from 0.145% to 0.106%, and average position weakened slightly from 6.80 to 6.91. The immediate opportunity is converting the larger search footprint more efficiently.
Clicks
1,3301,418 previous · −6.2%
Impressions
1,258,256976,635 previous · +28.8%
CTR
0.106%0.145% previous · −0.039 pp
Average position
6.916.80 previous · 0.12 worse
Pages with data
763800 previous · −37
Page-level movement
Immediate priority
Click losses are concentrated in comparison and guide pages.
Best GitBook alternatives, user manual software and GitBook review lost 94 clicks combined. Open-source knowledge base, OpenAPI validator and software documentation tools gained 58 clicks combined.
What this means
Update User manual software, Best GitBook alternatives, Best Docusaurus alternatives, API documentation tools and the other pages already planned in Linear.
Pages gaining traction
01
Open-source knowledge base · +21 clicks
02
OpenAPI validator · +19 clicks
03
Software documentation tools · +18 clicks
Current vs previous 25-day period
−45 to +21
Largest page click changes
Best GitBook alternatives
-45
101 → 56
GSC 8.3 · Rank 16
User manual software
-28
72 → 44
GSC 5.4 · Rank 7
GitBook review
-21
76 → 55
GSC 5.9 · Rank 1
Open-source knowledge base
+21
20 → 41
GSC 13.2 · Rank 14
Best Docusaurus alternatives
-19
68 → 49
GSC 8.6 · Rank 4
OpenAPI validator
+19
2 → 21
GSC 10.6 · Rank —
Software documentation tools
+18
6 → 24
GSC 15.9 · Rank >30
API documentation tools
-14
28 → 14
GSC 16.2 · Rank 13
Technical writer interview questions
-11
28 → 17
GSC 6.1 · Rank 5
Zendesk help center examples
+9
28 → 37
GSC 8.1 · Rank 3
Bars are centered on zero. Clicks show previous → current. GSC position is the impression-weighted average for June 23–July 17; rank position is the latest monitored keyword position through July 20.
Keyword rankings
Several new pages broke through, but gains are not yet broad-based.
Ranked keywords increased from 38 to 39 and top-10 keywords from 22 to 23. Fourteen monitored keywords improved, eighteen declined and forty-seven were unchanged.
Ranked keywords39
Top-10 keywords23
Improved14
Declined18
First vs latest snapshot
Protect & expand
Notable keyword position movements
| Keyword | First position | Current position | Movement |
|---|---|---|---|
| knowledge base for small teams | >30 | 3 | +28 |
| docusaurus open source | >30 | 4 | +27 |
| FAQ software | >30 | 14 | +17 |
| AI tools for support scaling | >30 | 16 | +15 |
| best IT documentation software | >30 | 20 | +11 |
| SaaS help desk | 19 | >30 | -12 |
| AI help center software | 21 | >30 | -10 |
| GitBook alternatives | 7 | 16 | -9 |
| software documentation | 23 | >30 | -8 |
| GitBook pricing | 5 | 11 | -6 |
Work completed
A strong measurement and content base is now in place.
The first month established enough monitoring, publishing and search coverage to move from setup into a tighter optimization cycle.
01
AI monitoring
56 prompts · 30 runs
4,867 successful answer samples
02
AI evidence
50,720 mentions
50,818 citations stored
03
Content production
98 articles created
79 with published URLs
04
Rank tracking
79 keywords monitored
244 rank snapshots
05
Search measurement
6,702 GSC page-day rows
25 active days
Next-month plan
How we turn the first month’s reach into durable growth.
Focus the next cycle on updating the planned pages, building backlinks to promising articles and expanding the AI prompt set while working toward visibility above 30%.
Priority 01
Immediate priority
Update the planned comparison and guide pages
What the data says
Best GitBook alternatives, user manual software and GitBook review lost 94 clicks combined versus the preceding 25-day period.
What we will do
Update User manual software, Best GitBook alternatives, Best Docusaurus alternatives, API documentation tools and the other pages already planned in Linear.
Weekly success measure
Clicks, CTR and position for the planned update pages
Review movement every week and keep the July baseline visible so progress does not get hidden by a longer reporting window.
Priority 02
Scale what works
Drive backlinks to the most promising articles
What the data says
Open-source knowledge base, OpenAPI validator and software documentation tools produced the clearest click gains.
What we will do
Build relevant backlinks to these promising articles going forward so their early search traction can translate into stronger rankings and sustained traffic.
Weekly success measure
New referring domains, rankings and organic clicks for the priority articles
Review movement every week and keep the July baseline visible so progress does not get hidden by a longer reporting window.
Priority 03
AI growth gap
Expand prompt tracking and grow AI visibility above 30%
What the data says
Visibility improved across all four providers, led by Google AI Overviews and ChatGPT.
What we will do
Track a broader set of prompts and collect more data to build a more holistic picture, while working to increase monitored AI visibility from 17.8% to above 30%.
Weekly success measure
Prompt coverage, sample volume and AI visibility above 30%
Review movement every week and keep the July baseline visible so progress does not get hidden by a longer reporting window.
AI visibility17.8%
AI citation rate26.6%
Organic CTR0.106%
Top-10 keywords23
Scope and interpretation
This is an early-stage progress report, not a long-term trend line.
The account began June 23 and AI collection starts June 26. The requested June 22–28 AI baseline therefore contains only June 26–28, while July 13–19 contains all seven days. Rates are comparable directionally, but the AI movement should be confirmed against another complete week. GSC data is complete through July 17; the SEO comparison uses two equal 25-day periods.